HONDA CR-V

This project was to enhance the Honda brand communication across multiple platforms such as their current website and also above the line ads. And to reiterate that the only decisions you have to make with Honda are so simple and easy as a consumer.

RUSSIAN STANDARD VODKA

This strategy behind this project was to use the copy to relate to their current target audience. To use light humour and to encourage consumers to invest into a better quality vodka. Russian standard prides their brand on the fact they are 40% vodka. Anything under 40% isn't classed as vodka. Unlike one of their main competitors Smirnoff thats only 37.5%.